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 (ATLANTA, GA—MARCH XX, 2022)—Internationally known Hip-Hop artist, actor, and business mogul Waka Flocka Flame is partnering with HBCU Heroes non-profit and talent agency Wasserman Music for the Waka Flocka Flame HBCU Legacy Scholarship to help studentsSHEEN Magazine has been named the “Official” Media Sponsor and will feature the winner in an online issue.

60% of HBCU students are first-generation college students from low-income or single-parent households. Many are forced to work through college while taking heavy course loads in difficult disciplines, like STEM and engineering. Therefore, the Waka Flocka Flame HBCU Legacy $5,000 scholarship was much needed.  Explicitly created for students registered in Historically Black Colleges and Universities (HBCU) enrolled (and in good standing) in technology, STEM, innovation, entrepreneurship, or business classes, the Waka Flocka Flame HBCU Legacy Scholarship was designed to remove financial barriers and help close gaps that challenged students.  Eligibility criteria, such as a minimum 2.5 GPA versus the typical 3.0 (or higher), assisted with honoring brilliant minds from humble beginnings, who often lack funding to cover tuition.  Applicants are also given a choice to include video submissions in place of written essays to showcase their achievements, goals, and personal journeys.

Waka Flocka Flame’s consistent HBCU support amplifies his philanthropic efforts of inspiring bright young minds to achieve greatness.  In 2020, he received an honorary doctorate in philanthropy and humanitarianism from the Bible Institute of America Theological Seminary for his charity and mental health advocacy.

Waka Flocka Flame  leading partner on this venture HBCU Heroes’ mission is to empower youth and HBCU Students from underserved communities with access and opportunities to purpose sustainable collegiate and career trajectories. Waka Flocka Flame’s Co-Partner Wasserman Music also supports HBCU Heroes.  “We were committed to driving change after the 2020 global demands for social justice,” said Lindsay LaBennett (Senior Director, Diversity, Equity, and Inclusion at Wasserman) and the spearhead of the HBCU Heroes’ partnership.  “As a part of that commitment, we confirm our intention to develop programs and partnerships that create more opportunities for the Black community. Our key partnerships were established to increase our diverse recruiting, connections to HBCUs, and inclusion strategies.  While we recognize there’s more work to do, we’re done making statements. Instead, we are focused on actions and solutions. We are a strategic partner and supportive of HBCU Heroes content and programming – with a focus on connecting athletes and talent with events and fundraisers to elevate the elite graduates coming out of HBCUs,” concludes LaBennett, a proud alum of North Carolina A&T State University.

Wasserman employees have participated in voting drives, eSports tournaments, and career fairs in an intentional effort to stay connected to the community.

The impressive Executive team selecting the awardee includes Waka Flocka Flame (Internationally known Hip-Hop artist, actor, and business mogul), Lindsay LaBennett (Senior Director, Diversity, Equity, and Inclusion at Wasserman), James DuBose (General Manager/Head of Programming Fox Soul), Albert G. Sye, IV (Partner 93 Ventures/Morehouse College Alumni), and Arielle Leonard (Marketing Executive/Granddaughter of Boxing Legend Sugar Ray Leonard).

HBCU Heroes is on target to assist 20,000 HBCU students with jobs, internships, scholarships, and resources by year-end 2022.  Get involved; donate to the scholarship fund at:  Apply for the Waka Flocka Flame HBCU Legacy Scholarship here Flocka Flame Scholarship (the deadline is March 31, 2022).  

For more information, contact Tracey Pennywell by email at, by phone at 818.749.0198.  Or you can visit

About Waka Flocka Flame  

Born Juaquin James Malphurs, the global icon and rapper more commonly known as Waka Flocka FlameWaka Flocka Flame  is known for putting trap back on the map, dropping the first volume of his street classic Salute Me or Shoot Me that caught fire with songs, “We On The Way, “Dreads N Gold,” and his breakout single “O Let’s Do it.”  The mixtape’s buzz allowed Waka Flocka Flame to release his proper debut Flockaveli, which peaked at No. 2 on the Billboard 100.  With many platinum signature hit records, including “No hands” and “Wild Boy,” there’s a high chance Waka Flocka Flame’s music will be played at your party.  With Flockaveli 2, people can only come to expect the same energy that Waka Flocka Flame always brings to the party.  His epic touring and performance style are some of the reasons he’s earned the nickname “Turn Up God.”  A style that translates into the EDM world Waka Flocka Flame also calls his second home now, he fell in love with the genre during a tour in Europe a few years ago.  “Music is like anger management,” he says. “It’s fun. You get to express yourself.”

Waka Flocka Flame is looking forward and ready to express a new musical direction with Flockaveli II.  Set to feature production from Southside, and Lex Luger, and many more.  For Flockaveli II, Waka Flocka Flame  approaches this third studio album the same way as his previous projects: trap banger after trap banger.

Waka Flocka Flame’s laid-back demeanor makes him a fan favorite, and he’s hoping that his straightforward creative process will please his core fans.  “I’m cocky when it comes to my fans, and my music cause I know my fans talk to me.  I want my fans to look at the haters like, ‘Told y’all my boy was going to go hard. F*ck y’all.’  I want my fans to hear Flockaveli II, and I want them to put a dread wig on and shake their head and rock with me.  Flockaveli II is for the streets.  It’s for the people,” Waka Flocka Flame says. “Flockaveli II is just the savior of the party.”

About HBCU Heroes (501c3)

HBCU Heroes, founded by NBA veteran George Lynch & CEO Tracey Pennywell, has a proven track record with career fairs and DEI webinars, positioning them as a premier one-stop-shop to access the highly skilled HBCU talent pipeline and social impact initiatives connecting the HBCU universe with global brands.

About Wasserman Music

Wasserman Music is a division of Wasserman, a partner to the world’s most iconic sports figures, musical artists, brands, and properties. Wasserman Music represents a world-class roster of artists for live performance, touring, brand partnerships, and beyond, empowering them to create culture and impact audiences globally. The passionate, entrepreneurial agents at Wasserman Music are long-term artist development strategists who build significant, global platforms for the world’s most impactful artists.


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