Music icon and producer, Pharrell Williams recently teamed upw ith Groot Hospitality’s David Grutman in order to oepn a collaborative lifestyle hotel brand titled the Goodtime Hotel.

The new hotel is located on Miami Beach’s Washington Avenue and 6th street. The hotel consists of 266 rooms, including a luxury specialty suite.

In an official press release, Pharrell said, “We want The Goodtime Hotel to impart a feeling of both revitalization and that rare, exciting thrill that takes over when you discover something special.”

He added, “It’s that adrenaline-fueled sensation of entering a whole new setting and a whole new mindset. This place will provide a natural good time, for all who come through.”

For more information on The Goodtime Hotel, click here.